Anup Chouhan's Key Ideas from Contagious
by Jonah Berger
Ideas, facts & insights covering these topics:
11 ideas
·632 reads
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People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
MAYA ANGELOU
15
90 reads
1. Make People Look Good (Social Currency)
- People like sharing things that make them look smart or cool.
- The better it makes them feel, the more likely they are to talk about it.
- Give people something interesting to talk about.
15
81 reads
2. Stay on Their Mind (Triggers)
- We talk about things that are easy to remember.
- Connect your idea to something people see or do often.
- The more they think about it, the more they’ll share it.
12
70 reads
3. Make People Feel Something (Emotion)
- When we feel strong emotions, we’re more likely to share.
- Exciting, funny, or shocking things spread fast.
- Don’t just give facts—make people feel something.
13
61 reads
4. Make It Easy to See (Public)
- People copy what others are doing.
- If your product is visible, more people will notice and want it too.
- Make sure it’s easy to spot and talk about.
12
58 reads
5. Be Helpful (Practical Value)
- People love to share tips, deals, and useful info.
- Make your message helpful and easy to understand.
- If it saves time or money, it’ll get shared more.
14
51 reads
6. Tell a Story (Stories)
- We remember stories better than plain facts.
- Turn your message into a simple story people can repeat.
- Make your product a key part of the story.
13
46 reads
7. Be Unique or Surprising (Remarkable Things)
- People talk about things that are new or different.
- If your idea stands out, it will spread faster.
- Surprise people or show them something unexpected.
13
47 reads
8. Mix Emotion and Usefulness
- Great ideas make people feel something and help them.
- Combine strong feelings with helpful content.
- This makes your idea stick and spread.
13
42 reads
9. Make It Shareable by Design
- Let people easily share your product or message.
- Use things like referral rewards or social sharing buttons.
- Sharing should be part of the experience.
13
43 reads
10. Keep It Going (Be Consistent)
- Don’t just go viral once—stay in people’s minds.
- Use regular reminders and consistent messaging.
- The more people see it, the more they’ll share it.
12
43 reads
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CURATOR'S NOTE
The Secret Science Behind What People Share
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